ARC TRACKER

ARC Tracker approached us during the infancy stage of their development. They were looking for help with the creation of the brand and all of the marketing assets they’ll need in order to get the company running. We have a special place in our hearts for start ups and although at this time ARC Tracker hasn’t officially started operation, we are proud of the work we did and hope that it inspires you.

STARTING POINT: With this project we were starting with a completely clean slate. After the interview process we knew what it is they do, and who they are targeting.

WE DELIVERED: When developing the brand and strategy we selected the color scheme and direction for their marketing efforts. We designed a sleek and professional logo, with the slogan “It’s About Time”. This slogan made perfect sense to us in several ways. For homeowner associations, ARC Tracker saves them time. For homeowners, it speeds up the process of having ARC requests approved or denied. Finally, it simply should have been something that was in existence long ago.

We also created a CSS wire frame for what their site should look like, printed marketing materials, and the strategy for reaching their target.