RESTORING LIVES.
HEALING HEARTS.

Logo  |  Business Cards  |  Website
Collateral  |  Signage

for  Gilstrap & Associates

RESTORING LIVES.
HEALING HEARTS.

Logo  |  Business Cards  |  Website
Collateral  |  Signage

for  Gilstrap & Associates

GILSTRAP & ASSOCIATES

When Gilstrap & Associates approached Voyage, their corporate identity was in need of a make-over. Over the last 10 years, Gilstrap & Associates established themselves as one of Orlando’s most trusted counseling centers. They wanted an identity to reflect their position and quality of service.

STARTING POINT: During our interview process, we discovered they were not in love with their current branding and contracted us for a complete make-over and help with other marketing initiatives. Their logo had a design element that had a special meaning for them, which they wanted to keep. The main problem with the logo was they didn’t have all of the necessary file formats on hand to cover their future marketing efforts. Their existing descriptor line “Counseling Services for Children, Adolescents, Adults, and Families” was too long and lacked emotion.  Their existing WordPress was buggy, stale and obsolete. Their business cards were inconsistent and in need of professional design.

WE DELIVERED: We rebuilt the design element in their logo from scratch to make sure the client wouldn’t run into issues with future marketing efforts. The descriptor was changed to “Restoring Lives. Healing Hearts.” in order to convey the emotion and end result of their services. Starting with a clean slate, we built a new website and re-wrote the copy. This would establish a good balance between user-friendliness and SEO. We designed and printed customized business cards for their entire staff. A corporate overview video was created to help get their message across.

In addition, Gilstrap & Associates had two specialized marketing efforts they wanted to focus on during the year—Employee Assistance Program Alternative and Accelerated Resolution Therapy. For the EAP Alternative, we produced a video in a presentation format to explain these services in an easy-to-understand format. We also designed and printed marketing materials and trade show display for upcoming conferences. For ART, we produced a microsite, short video, and printed collateral.

Click Here To View Their Main Website

Click Here To View Their ART Website

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